What are SEO and PPC?


SEO web optimization concept.

SEO stands for search engine optimization. Broken down in its simplest form, SEO is based around grabbing website traffic from the free, organic search results on engines. 

The idea behind a well-executed SEO strategy is to push for quality and quantity in your traffic– but quality is priority number one. For example: say your website has an entire page dedicated to the brands included in your home designs and how you want to showcase them. One topic that may crop up on this page is the energy efficient windows you offer.

Say you list a specific brand of windows. You can attract all of the page visitors in the world, but how much help will that really be if they were searching for information about the operating system rather than the most energy efficient windows and landed on your site instead? With the use of SEO, you can fine-tune the traffic that hits your site to ensure that it’s of adequate quality.

The benefits of SEO:

  • With proper SEO management, the added results don’t cost you more
  • Over time, positive results increase
  • Searchers tend to trust organic results over ads; 90% of clicks go to organic results driven by the use of SEO


PPC is an acronym referring to pay-per-click advertising. This is a model of internet advertising that requires you to pay a fee each time one of your ads is clicked. The simplest way to look at PPC is as a method of buying site visits.

The most popular form of PPC is search engine advertising. This type of advertising allows you the potential to have your business shown in a search engine’s sponsored links section. Showing up at the very top of a Google search result page is hardly something that can be beat– the potential for exposure is immense.

The benefits of PPC:

  • PPC ads can go live and begin receiving clicks almost immediately
  • You don’t have to worry about shifts in SEO algorithms
  • PPC campaigns are easy to measure and track thanks to free analytics tools offered by most platforms 

Which Marketing Method is Best?

The simple answer: both!

Depending on how much time and money you have to spare, you may want to shift around timelines and plans a little. However, taking advantage of both SEO and PPC advertising is the key to real estate marketing success.

If you’ve got some spare time but don’t have much in the way of funds to allocate to advertising, consider starting with SEO. It takes a considerable amount of time and thought to craft SEO that drives organic results. What’s more, those free minutes you have now may not be available later. Getting a solid system in place sets you up for long-term ROI.

After the Budget

Once you’ve built a budget, you can launch PPC. Spend time planning out how you want to execute your PPC strategy while you wait for money to funnel in from your work with SEO.

If there’s a little cash burning a hole in your pocket, considering starting out with PPC. You’ll be able to drive traffic to your site quickly– which will help implement SEO. Use every spare moment to work towards your SEO goals; you’ll want the long-term ROI that SEO offers.

Using SEO and PPC in tandem will allow you to capture two different sides of the exposure game: the short and the long term. Getting a PPC campaign in place will drive leads in the short term while SEO builds up steam and pushes for leads in the future. Utilizing both methods at once can amplify your overall results considerably.

Learn More About SEO and PPC

If you’re interested in learning more marketing tactics to boost your real estate business, contact us today. We’ll be happy to speak with you about innovative, personalized solutions to meet your unique needs; whether you’ve got time, money, or both, you can always work to elevate your advertising and drive leads.